The Ownify blog

Brenda, a mom and small business owner, needed a home with space to grow her candy shop and a backyard for her kids—Ownify made it possible with just 2% down and a path to ownership without debt.

One of the key success factors in real estate investing is selecting the right asset class and sub-asset class. At Ownify, we’re bullish on starter homes, specifically single family homes in the $200k-400k price range in growing markets. This post walks you through our investment thesis for starter homes. We'll discuss the following four return drivers:

Case Study: Carmen’s Journey to Homeownership with Ownify

When Carmen decided it was time to transition from renting to owning her first home, she faced challenges common to many first-time buyers: saving for a down payment, navigating the competitive housing market, and finding an affordable home. Through one of our partner agents she discovered Ownify, a fractional ownership solution that empowers first-time buyers to own their homes faster, with less financial stress.

Making an offer on a home is both exciting and nerve-wracking—especially if you’re a first-time homebuyer. In a competitive housing market, it’s important to craft a compelling offer that gets noticed by the seller, while also ensuring you’re making a smart financial decision.

All too often, first-time homebuyers struggle to get their offers accepted in competitive bid situations. Sellers and their agents prefer cash offers without appraisal or financing contingencies, and a guaranteed and quick close. So how can a first-time buyer create a compelling cash offer to compete against other well-qualified buyers?

We talk a lot about the concept of buying your home "brick by brick". The video below explains the core concepts behind Ownify's fractional ownership structure.

Check out the latest edition of the Real Estate Talk Podcast, 'Buying a Home with Fractional Ownership'.

Ownify is a way to make owning a home easier and less expensive. So who is it ideal for?

Homeownership is a key component of the American Dream, and Americans undoubtedly feel a sense of pride when they buy their first home. But there’s more to it than that. Homeownership can lead to higher educational achievement, improved health and wellbeing, and even greater civic participation.¹ But why should employers care? 

Check out this article on how Ownify is helping making homeownership affordable, written by Adele Peters at Fast Company.

Our program works because the benefits are fairly distributed and the incentives are aligned. We have carefully designed a homeownership program that puts homebuyers and investors on the same team. And recently, we launched a new agent commission model that aligns agent incentives as well.

Living in San Francisco - as I do - one can't order a sandwich without running into a conversation about AI. So I wanted to explain where and how we use AI as part of the Ownify platform. 

Our fund is a great investment opportunity for investors looking to make a return and impact with their Donor Advised Fund (DAF) or retirement account. 

Jen and Evan Emerson were our first customers. We helped them buy their dream home when the odds were stacked against them.