The Ownify blog

The idea of buying a home "brick by brick" over time, without a huge amount of debt, seems simple on the surface. Yet, the implementation of such a simple idea required significant investment, innovation, and some help of AI tooling. In June of 2025, I was invited by TedX Palo Alto to explain the radically simple idea of fractional ownership - watch the Ted talk here. 

Case Study: Carmen’s Journey to Homeownership with Ownify

When Carmen decided it was time to transition from renting to owning her first home, she faced challenges common to many first-time buyers: saving for a down payment, navigating the competitive housing market, and finding an affordable home. Through one of our partner agents she discovered Ownify, a fractional ownership solution that empowers first-time buyers to own their homes faster, with less financial stress.

It's an enormous privilege to say we’ve helped people achieve their dreams of buying their very first home.  But it's an even better feeling to hear those customers explain how Ownify made this possible.

Buying a home is one of the most significant and exciting investments you can make in your life. But, with so many factors to consider, such as budget, location and hidden costs, it can also be a daunting and overwhelming experience, particularly for first-time buyers.

Everyone has an image of what they want in their dream home.

Among the basic fundamentals of the American Dream are life, liberty and the pursuit of happiness. For 78% of Americans, that dream is rooted in homeownership.

Perhaps the moment hit when you realized you wanted a home office instead of a desk in the living room. Maybe the rent spiked again or your landlord decided to sell. The question lingering in your mind says, “What if I had my own home?”

In an economy where rent prices are skyrocketing, there has to be a better solution for people who are growing discouraged by the Triangle housing market.

One of the main reasons why homeownership is often seen as a good investment is related to the opportunity to build equity and realize the related value of that equity.

Are you a first time homebuyer worried about taking the plunge and buying your first home due to all of the risks that can come with it?

Saving for a down payment on a home can be the biggest hurdle for prospective homeowners. 

The systemic pitfalls in the current pathways to homeownership and seeing the missed opportunities endured by countless potential homebuyers was at the core of why we developed a product that aims to fix a system that is serving only a small minority.

From a thriving job market and excellent schools to beautiful parks and cultural attractions, the Triangle, North Carolina is a vibrant area with something for everyone. It’s no wonder Raleigh’s population grew to 1,591,000 in 2023 and is the second largest city in the state.

With so many different options available for first-time homebuyers, it can be difficult to decide which is the best fit for your needs and budget.

Are you considering a move into homeownership? Despite today's uncertain market conditions, now could be the perfect time to take the leap into homeownership – and there are plenty of benefits waiting for you when you do.