The Ownify blog

The idea of buying a home "brick by brick" over time, without a huge amount of debt, seems simple on the surface. Yet, the implementation of such a simple idea required significant investment, innovation, and some help of AI tooling. In June of 2025, I was invited by TedX Palo Alto to explain the radically simple idea of fractional ownership - watch the Ted talk here. 

All too often, first-time homebuyers struggle to get their offers accepted in competitive bid situations. Sellers and their agents prefer cash offers without appraisal or financing contingencies, and a guaranteed and quick close. So how can a first-time buyer create a compelling cash offer to compete against other well-qualified buyers?

Becoming a homeowner in today’s market should not be reserved only for those who can participate in bidding wars and win with the largest amount of cash.

A post for real estate agents and financing partners. Homeownership is the most-mentioned milestone among adults 26 years and older, according to a Bankrate survey in March of 2022.

Gen Z is quickly becoming the largest consumer market in America.

The Triangle area in North Carolina is booming, with Raleigh-Durham being one of the fastest growing metropolitan areas.

The housing market is certainly a hot topic of discussion across dinner tables and conference rooms alike. Many are wondering, should I buy a home in today’s market?