The Ownify blog

The idea of buying a home "brick by brick" over time, without a huge amount of debt, seems simple on the surface. Yet, the implementation of such a simple idea required significant investment, innovation, and some help of AI tooling. In June of 2025, I was invited by TedX Palo Alto to explain the radically simple idea of fractional ownership - watch the talk here: 

After years on the road as travel nurses, Angee and Anthony wanted to settle down—but traditional mortgages didn’t work with their income. Ownify helped them buy a home they love with just 2% down and a budget they felt confident in.

Zac, the first in his family to own a home, and his partner Skylar wanted to invest in something of their own—Ownify made it possible with a smooth, supported path to ownership and keys in hand just three days after their offer.

Locked out of homeownership by rigid mortgage rules and a tough housing market, George and Lydia found a way in—thanks to Ownify’s alternative model that helped them buy their first home near Raleigh with just 2% down.

Most savvy investors have a 10-30% real estate allocation in their portfolio, and ultra-wealthy investors often significantly more. The reason for that is that historically, real estate investments have benefitted from tax advantaged treatment, strong cash flows, low volatility, and consistent appreciation. 

Brenda, a mom and small business owner, needed a home with space to grow her candy shop and a backyard for her kids—Ownify made it possible with just 2% down and a path to ownership without debt.

One of the key success factors in real estate investing is selecting the right asset class and sub-asset class. At Ownify, we’re bullish on starter homes, specifically single family homes in the $200k-400k price range in growing markets. This post walks you through our investment thesis for starter homes. We'll discuss the following four return drivers:

Case Study: Carmen’s Journey to Homeownership with Ownify

When Carmen decided it was time to transition from renting to owning her first home, she faced challenges common to many first-time buyers: saving for a down payment, navigating the competitive housing market, and finding an affordable home. Through one of our partner agents she discovered Ownify, a fractional ownership solution that empowers first-time buyers to own their homes faster, with less financial stress.

Making an offer on a home is both exciting and nerve-wracking—especially if you’re a first-time homebuyer. In a competitive housing market, it’s important to craft a compelling offer that gets noticed by the seller, while also ensuring you’re making a smart financial decision.

All too often, first-time homebuyers struggle to get their offers accepted in competitive bid situations. Sellers and their agents prefer cash offers without appraisal or financing contingencies, and a guaranteed and quick close. So how can a first-time buyer create a compelling cash offer to compete against other well-qualified buyers?

We talk a lot about the concept of buying your home "brick by brick". The video below explains the core concepts behind Ownify's fractional ownership structure.

Check out the latest edition of the Real Estate Talk Podcast, 'Buying a Home with Fractional Ownership'.

Ownify is a way to make owning a home easier and less expensive. So who is it ideal for?

Homeownership is a key component of the American Dream, and Americans undoubtedly feel a sense of pride when they buy their first home. But there’s more to it than that. Homeownership can lead to higher educational achievement, improved health and wellbeing, and even greater civic participation.¹ But why should employers care?