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The idea of buying a home "brick by brick" over time, without a huge amount of debt, seems simple on the surface. Yet, the implementation of such a simple idea required significant investment, innovation, and some help of AI tooling. In June of 2025, I was invited by TedX Palo Alto to explain the radically simple idea of fractional ownership - watch the Ted talk here.
After years on the road as travel nurses, Angee and Anthony wanted to settle down—but traditional mortgages didn’t work with their income. Ownify helped them buy a home they love with just 2% down and a budget they felt confident in.
Zac, the first in his family to own a home, and his partner Skylar wanted to invest in something of their own—Ownify made it possible with a smooth, supported path to ownership and keys in hand just three days after their offer.
Locked out of homeownership by rigid mortgage rules and a tough housing market, George and Lydia found a way in—thanks to Ownify’s alternative model that helped them buy their first home near Raleigh with just 2% down.
Most savvy investors have a 10-30% real estate allocation in their portfolio, and ultra-wealthy investors often significantly more. The reason for that is that historically, real estate investments have benefitted from tax advantaged treatment, strong cash flows, low volatility, and consistent appreciation.
Brenda, a mom and small business owner, needed a home with space to grow her candy shop and a backyard for her kids—Ownify made it possible with just 2% down and a path to ownership without debt.
One of the key success factors in real estate investing is selecting the right asset class and sub-asset class. At Ownify, we’re bullish on starter homes, specifically single family homes in the $200k-400k price range in growing markets. This post walks you through our investment thesis for starter homes. We'll discuss the following four return drivers:
Homeownership is a key component of the American Dream, and Americans undoubtedly feel a sense of pride when they buy their first home. But there’s more to it than that. Homeownership can lead to higher educational achievement, improved health and wellbeing, and even greater civic participation.1 But why should employers care?
Our program works because the benefits are fairly distributed and the incentives are aligned. We have carefully designed a homeownership program that puts homebuyers and investors on the same team. And recently, we launched a new agent commission model that aligns agent incentives as well.
Living in San Francisco - as I do - one can't order a sandwich without running into a conversation about AI. So I wanted to explain where and how we use AI as part of the Ownify platform.
Our fund is a great investment opportunity for investors looking to make a return and impact with their Donor Advised Fund (DAF) or retirement account.
Jen and Evan Emerson were our first customers. We helped them buy their dream home when the odds were stacked against them.
We are helping homebuyers build wealth and create stability in one of the most challenging markets for first-time buyers. Learn more about who we are helping and how.
I've always believed real estate was an important component of any investment portfolio. All the investment books I read as a young adult emphasized the importance of owning real estate. Since then, I've navigated the highs and lows of property ownership, from hands-on landlord responsibilities to fractional real estate investing. In this article, I want to shed light on why real estate passive investment systems have become my preferred choice, making building my portfolio smoother and more enjoyable.
First time home buyers today face the toughest market in over 50 years. Large segments of the US population are locked out of homeownership and wealth creation. Most readers will be familiar with the headline reasons (home prices, high mortgage rates, etc). This article attempts to look beyond the headlines to explore the structural reasons of the lack of affordability, in particular for first time buyers.
