All too often, first-time homebuyers struggle to get their offers accepted in competitive bid situations. Sellers and their agents prefer cash offers without appraisal or financing contingencies, and a guaranteed and quick close. So how can a first-time buyer create a compelling cash offer to compete against other well-qualified buyers?
An illustrative example is a recent transaction on the “Irving”, a home a first-time homebuyer secured with Ownify in Durham, NC. The home was originally listed for sale at $294,900. The average sale to list ratio in Durham at the time was 99%, so the seller should have expected a sale price of ~$292,000. Ownify was able to buy the home for our Owni for $274,000, or about 7% below that number.
Why did a lower cash offer make sense to the seller and why did they accept it?
First-time homebuyer offers are generally weaker offers, whether because of an FHA inspection contingency, a down payment assistance program, a less experienced agent, or hesitation to put down a stronger earnest or due diligence amount. Often, agents counsel their clients to increase the offer amount to compensate but that makes the down payment and monthly payment even less affordable.
With the right structure, a strong Ownify offer puts first-time buyers to the front of the line. At the same time, our unique compensation plan ensured that the buyer's agent actually earned more on the transaction with a reduced sale price than they would have at the list price.